I looked at the line Kendo, the line itself is made using hemp fibers and the title refers to the Japanese Martial Arts style. The link is that the Japanese use hemp fibers in making paper as well as kimono. Hemp is also used in Japanese kimono patterns. Based on this I explored these patterns and looked through Kimono Books. I was thinking of involving the patterns in my typeface or having a kimono pattern to accompany it as part of the identity. I looked at books such as 'The Story of the Kimono' by Jill Liddel which the images below are from:
I was also trying calligraphy to create the letters as this fits with Japanese culture. There is also origami which I though was the most appropriate as it involves paper. I tried to make letters by folding paper and after a few attempts came up with this style of writing which I recreated in illustrator:
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