Fedrigoni Brief YCN - Final Adjustments

While they haven't changed much, and Cento hasn't changed at all, I finalized each of the typefaces. I wanted to make them all the same size. I also created a simplified version of Merida for cutting out as for small cut out versions the proper version would be too fiddly.

For the front of my brochures I tried various ways to place the Fedrigoni Logo on the side and the range typeface on the front. In the end I also added a subtle 'FRE' which is on the Freelife sample folder at the showroom and this created the right balance.

Because I wanted the Fedrigoni on the side of the brochure to fit with the theme of each range e.g.embossing I needed to create the appearance of the logo folded using scans as this would be almost impossible in reality and this is the result:

I went and created layouts for the information inside the brochure and used these also as part of the mail out booklets.

Also for the mail out booklets I created instructions for how to make up the booklet from the sheet of A4 on illustrator to be printed on the back of the envelopes they are mailed in.

Fedrigoni Brief YCN - Development

After creating the typefaces I needed a way to apply them to a marketing campaign. I decided to apply each typeface to paper in a different way. Kendo would obviously be folded, Cento printed, I would cut out the Merida typeface and emboss the Vellum one. I would create sends outs, brochures and Web adverts. For the web adverts I wanted to do simple stop motion films of the typefaces being created using the methods mentioned above. I thought this would bring the physicality of the paper to a flat medium and the stop motion would ad a handmade feel.

This is the first attempt at the Kendo web advert, apologises they are all very low res:

Here's the first drafts of the 3 as well as a second attempt at Kendo:

Fedrigoni Brief YCN - Cento

Cento is a poem made up of already existing poems which relates to the Cento paper being made of recycled materials. I struggled the most with this idea as it didn't have a strong visual cultural image as its more of a concept. My initial attempt was to take scans of old poety, music and books to create the text which resulted in this:

I also tried to make the word out of famous poetry lines which created this which wasn't very successful:

I was then inspired by the 'Reverting to Type' exhibition which showcased letterpress work such as those below. Letterpress is the use of created letters to make various pieces which works with the idea of recycling and making new things out of already existing items.

To take my research further and to find more interesting uses of letterpress I researched futurist typography and came across the inspiring 'Futurist Typography and the Liberated Text' by Alan Bartram images from which are shown below:

These were the inspiration for the piece below, which I also printed using monoprinting.

Fedrigoni Brief YCN - Vellum Typeface

Vellum is the paper from from animal skin which were used for illuminated manuscripts so this was the inspiration for my typeface. I looked at various books on Illuminated manuscripts and decorative text such as 'The Decorated Letter' by J.J.G. Alexander which the following example is from:

Also 'Decorative Alphabets and Initials' edited by Alexander Nesbitt which was amazing for seeing different decorative elements I could potentially use:

From these I developed the following designs:

Fedrigoni Brief YCN - Typefaces

I liked the idea of creating typefaces for the 4 lines within the Freelife range. I had already begun with Merida and decided to work on getting ideas and concepts for the other 3. The idea is quite similar to another piece of Fedrigoni marketing. This design from the Paper Graphics website can be used as shown but also each letter can be separated and used on a postcard to be placed on Magazines or sent out.

I looked at the line Kendo, the line itself is made using hemp fibers and the title refers to the Japanese Martial Arts style. The link is that the Japanese use hemp fibers in making paper as well as kimono. Hemp is also used in Japanese kimono patterns. Based on this I explored these patterns and looked through Kimono Books. I was thinking of involving the patterns in my typeface or having a kimono pattern to accompany it as part of the identity. I looked at books such as 'The Story of the Kimono' by Jill Liddel which the images below are from:

I was also trying calligraphy to create the letters as this fits with Japanese culture. There is also origami which I though was the most appropriate as it involves paper. I tried to make letters by folding paper and after a few attempts came up with this style of writing which I recreated in illustrator:

Fedrigoni Brief YCN - Merida Research

In order to research the Merida line within the Freelife range I went to the British Museum to see their Mayan/Aztec section. Of the Mayan/Aztec culture I was particularly interested in the calendar, the writing system and the day of the dead. Here's some photos I took with the awful camera on my phone:

I then started to experiment with the different aspects I was interested in. I was thinking of trying to create an environment out of paper to make an event at this point. I wanted it to relate to the environmental aspect of the Freelife range as well as using Mayan flowers to relate to the Merida range. I looked at this website for information on Mayan plantlife:

http://www.yucatanadventure.com.mx/yucatan-flora.htm

I then created an invitation to the event based on the Mayan calendar, the piece would be cut into sections and could be put together as a puzzle. I got this idea from the puzzle that Fedrigoni released as pictured in the post below.

I also wanted to create a font based on the Mayan writing system and here's my try at the FRE of Freelife:

I then refined this and created the word Merida using the colours of the range:

Fedrigoni Brief YCN - Fedrigoni Research

I haven't updated in ages but here is all the work I've been doing for my new...now completed brief:

My new project which I did the paper research for is a marketing campaign for Fedrigoni UK. After researching ways of using paper and researching into the ranges of Fedrigoni's papers I wanted to see what the company has done in the past. Every year they release a calender, which would be interesting to explore, as well as holding various events. These are examples from the Fedrigoni Website:

I also found these poster designs by Richard Nabarro which are very vibrant and fun and showcase the paper well.

While in the showroom I also picked up these two parts of Fedrigoni's marketing campaigns which show the more tactile aspect.

The range I have chosen to work with is the Freelife Range, I was particularly attracted to the Mayan aspect of the Merida line within this range.